Brand management is a process of linking a brand with a distinct positive result in the consciousness of the people in general. Proper brand management will definitely result in higher number of sales not of any one product but in all the products associated with the brand. A efficient and proper brand management result in increase in the position of the product in the eye of customers which in turn result in higher sales. Brand management in a long term process as it take years to build a position in the mind of customers so that they can identify and remember them all the time. Proper brand management result in brand name becoming synonym to the product. For Example, Surf: Chances are high that people asking for washing powder will ask for surf instead.
Depending upon the product and its potential customers, brand management service use different approaches.
- Public relations and publicity
- online brand management through website, blog, social media such as Twitter and Facebook,
- advertising through broadcast media like television, radio
- Print media like newspapers, magazines, specialty publications like pamphlets.
- Professional assistance through consultants, designers, and agencies.
Brand management service provides the brand building service to various companies and enterprises to build a powerful and easily identifiable brand. They help to implement the necessary plans to communicate with the potential customers over time. Firstly brand’s position in the market should be reviewed. After studying the present situation, a brand plan should be formulated with a desired outcome and be implemented across the market. If needed, some modification can be done in the product like a new packaging or launching a new series.
Online brand management is the need of hour in present times which imply monitoring and guiding the way brand should be viewed online. It include all the possible options like company’s website, third party blogs, online reviews, search engine results and social media networks.