India’s furniture industry is booming, driven by rising disposable incomes, urbanization, and the growing popularity of stylish, functional home décor. According to industry estimates, the Indian furniture market is projected to cross USD 30 billion by 2030. With this growth, entrepreneurs are increasingly exploring furniture franchises as a profitable business model.
Franchising allows individuals to run a business under an established brand name while benefiting from its supply chain, training, and marketing support. For furniture, where trust, quality, and design play a huge role in consumer decisions, opting for a franchise reduces business risks and enhances success chances.
Why Invest in a Furniture Franchise in India?
- Rising Urban Housing Demand – With rapid urbanization, there’s an increasing need for modern furniture in apartments, villas, and offices.
- Shift Toward Branded Products – Indian customers now prefer branded, durable, and stylish furniture over unorganized local carpentry solutions.
- Growth in Online & Offline Sales – Omni-channel furniture retailers (offline showrooms + online platforms) are expanding quickly.
- Franchise Support – Furniture franchisors offer training, supply chain management, and marketing support.
- High ROI Potential – A well-located franchise store can generate significant profits due to rising demand for both premium and budget furniture.
Top 10 Furniture Franchises in India
1. Godrej Interio
- About: One of India’s most trusted furniture brands, Godrej Interio offers home and office furniture with a focus on modern design and sustainability.
- Established: 1923 (Godrej Group), Franchise model later introduced
- Franchise Investment: ₹15–25 lakhs (approx.)
- Franchise Support: Store design, staff training, marketing, and supply chain support
- Locations: Pan-India presence in metro cities and Tier-2 markets
Why Choose? Trusted brand name, wide product range, strong after-sales service, and eco-friendly furniture manufacturing.
2. Durian Furniture
- About: Known for premium wooden furniture, Durian has been a leading name in the Indian market for over 40 years.
- Established: 1981
- Franchise Investment: ₹20–30 lakhs
- Franchise Support: Product training, showroom setup assistance, advertising, and promotions
- Locations: Strong presence in Tier-1 cities with expansion in Tier-2/3 towns
Why Choose? High brand value, durable products, premium customer base, and strong logistics support.
3. Nilkamal Furniture
- About: Famous for molded plastic and affordable furniture, Nilkamal is a household name in India.
- Established: 1981
- Franchise Investment: ₹10–20 lakhs
- Franchise Support: Showroom setup, product range updates, promotional campaigns
- Locations: Wide presence across India including smaller towns
Why Choose? Affordable product line, mass-market appeal, and reliable brand.
4. Woodsworth (Pepperfry)
- About: An exclusive in-house furniture brand by Pepperfry, offering contemporary wooden furniture with online + offline showroom models.
- Established: 2011 (Pepperfry)
- Franchise Investment: ₹15–25 lakhs
- Franchise Support: Online-to-offline sales, training, marketing
- Locations: Expanding via Pepperfry Studios across metros and mid-tier cities
Why Choose? Integration of online and offline sales ensures steady customer flow.
5. Zuari Furniture
- About: A well-known furniture brand from the Adventz Group, specializing in home and office furniture.
- Established: 2001
- Franchise Investment: ₹15–20 lakhs
- Franchise Support: Retail support, product training, logistics
- Locations: Widely present in South India and expanding nationwide
Why Choose? Affordable price points, stylish designs, and strong dealer network.
6. HomeTown
- About: A popular home and furniture retail chain under Future Group, offering furniture, furnishings, and décor solutions.
- Established: 2006
- Franchise Investment: ₹20–30 lakhs
- Franchise Support: Advertising, merchandising, in-store promotions
- Locations: Metro cities, shopping malls, and high-street locations
Why Choose? One-stop solution for furniture and home décor with wide product variety.
7. Evok Furniture (Hindware Group)
- About: A part of HSIL (Hindware), Evok offers stylish home furniture, modular kitchens, and decorative products.
- Established: 2010
- Franchise Investment: ₹15–25 lakhs
- Franchise Support: Marketing campaigns, training, logistics
- Locations: Strong presence in Delhi NCR, Bangalore, Pune, and expanding further
Why Choose? Recognized lifestyle brand with modern design solutions.
8. Damro Furniture
- About: Originally from Sri Lanka, Damro is now one of the largest furniture retailers in South Asia with a strong presence in India.
- Established: 1986
- Franchise Investment: ₹20–40 lakhs
- Franchise Support: Marketing, product design, and delivery systems
- Locations: Strong presence in South India, expanding across major cities
Why Choose? International reputation, strong quality assurance, and vast product range.
9. Spacewood
- About: A Nagpur-based furniture brand specializing in modular kitchens, wardrobes, and premium home furniture.
- Established: 1996
- Franchise Investment: ₹15–30 lakhs
- Franchise Support: Design expertise, retail support, and branding assistance
- Locations: Maharashtra, Karnataka, Delhi NCR, and growing nationally
Why Choose? Strong expertise in modular solutions and premium home fittings.
10. Furniturewalla (FW)
- About: Known for luxury furniture, Furniturewalla imports premium products from Europe and the US.
- Established: 1999
- Franchise Investment: ₹30–50 lakhs
- Franchise Support: Luxury showroom setup, staff training, product imports
- Locations: Present in Mumbai, Delhi, Bangalore, and Hyderabad
Why Choose? High-end clientele, luxury positioning, and premium products.
Key Factors to Consider Before Choosing a Furniture Franchise
- Investment Budget – Different brands cater to varying investment levels, from affordable (Nilkamal) to luxury (Furniturewalla).
- Target Market – Urban areas prefer premium/luxury furniture, while smaller towns demand affordable options.
- Franchise Support – Check whether the brand provides training, marketing, and logistics.
- Location – Furniture showrooms perform best in high-footfall areas like malls or prime retail streets.
- Product Range – Brands with diverse offerings (home + office furniture) attract a larger customer base.
Future of Furniture Franchises in India
- Rising Demand for Modular Furniture – With compact homes, modular kitchens and space-saving furniture are becoming popular.
- E-commerce Integration – Brands that combine online presence with offline experience (like Pepperfry) will dominate.
- Sustainability – Eco-friendly and recycled furniture is gaining demand.
- Expansion in Tier-2 and Tier-3 Cities – Huge growth potential in smaller cities where branded furniture penetration is still low.
Conclusion
The Indian furniture industry offers massive opportunities for entrepreneurs looking to enter a profitable and growing market. Investing in a furniture franchise provides a balance of brand strength, operational support, and growth potential.
From budget-friendly brands like Nilkamal and Zuari to premium names like Durian and Furniturewalla, there’s a franchise opportunity for every type of investor. With proper planning, location selection, and customer focus, a furniture franchise in India can deliver strong long-term returns.