Using electronic media for the marketing of any product is digital marketing. Various electronic media include internet, text messaging, instant messaging, mobile apps. , podcasts, billboards, television and radio. Digital marketing is simply drawing the worlds existing and potential customer’s attention to the company, its products and the message they are promoting at the time. It is also a form of interaction with the public – sometimes customers, ex-customers and potential customers.
Digital media is an ever growing source of information for people and companies just cannot afford to ignore its value. Digital marketing becomes more critical element in today’s world as it includes not only that information which the company wants to convey to the customers but due to advancement of internet, it also includes the information which others know about the product. It is definitely a more targeted, measurable and interactive approach to marketing as customer’s response is also notified in many cases.
Digital marketing service provider uses varied and endless techniques to market the company’s product. Apart for internet and television, they use SMS, MMS, on-hold mobile ring tones, optical disks and games.
Digital marketing service provider increases the presence of the brand of the company at as many palces as possible. Apart from increasing the visibility, it also increases the online presence considerably.
Digital marketing service providers need to study and understand the client, it missions, visions and goals. They need to thoroughly grasp the idea of the product which they are marketing for and its current position in the market. Accordingly a strategic plan needs to chalked out with a clear goal to achieve which is measurable. Plan is implemented across the required and identified avenues of digital world so that it affects the maximum customer base. Digital world require patience as it takes months to establish one’s position especially in the social media.